North Of The Bayou

Skills Used:

· Art Direction
· Illustration
· Animation
· Branding

North of the Bayou is a brewery with a unique mix of Wisconsin craft and New Orleans charm. The clients had the idea to make the mascot of their bar a Louisiana alligator wearing an iconic Wisconsin cheese hat. From there I worked to make this quirky illustration concept into something that would work graphically, and be able to coexist with the name of the bar to create an impactful logo that could be shown on everything and anything.

Rough Sketch

Cleaned Sketch

One Color

Final Logo

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